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€1 million to kick-start consumption of Alsace wines

Gepost door JohnCopier 
€1 million to kick-start consumption of Alsace wines
22 May 2020 18:55
€1 million to kick-start consumption of Alsace wines

Dubbed the “rebound plan”, the strategy rolled out by the Alsace wine marketing board CIVA to overcome the coronavirus crisis is both ambitious and consistent with the repositioning programme launched last year. “In the face of adversity, it is a mistake to change course when the first positive signals from the market are coming in. Alsace continues to wake from its slumber. The number one danger in a crisis is to seek out initiatives that reassure”, pointed out Philippe Bouvet, CIVA's marketing director.


[www.vitisphere.com]

John

Life is always better when I wine.

Koken is meer dan een recept.
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