ProWein’s Michael Degen on putting on world’s biggest show

ProWein’s Michael Degen on putting on world’s biggest show

Next week sees ProWein return to its traditional timeslot in the drinks industry’s events calendar after 2022’s show was switched to May, and in 2020 and 2021 cancelled entirely due to Covid restrictions. Not surprisingly, ProWein’s executive director, Michael Degen, is hugely relieved at the return to some semblance of normality for the world’s biggest international wine and spirits trade show. He talks to Helen Arnold about the impact of the pandemic, what visitors can expect from the 2023 show and his vision for the future of the event.

[www.the-buyer.net]

John

Life is always better when I wine.

Koken is meer dan een recept.

What to expect from ProWein 2023

As Düsseldorf gears up to host the biggest wine fair in the world, here’s a small taste of what visitors to this year’s edition of ProWein can expect.

[www.thedrinksbusiness.com]

John

Life is always better when I wine.

Koken is meer dan een recept.