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Champagne winegrowers break the mould with a bold communications plan

Gepost door JohnCopier 
Champagne winegrowers break the mould with a bold communications plan
11 June 2019 20:03
Maxime Toubart, chair of the Champagne winegrowers’ organisation (SGV), had warned that the new communications thrust would take people aback. And he has kept his promise! The four new visuals certainly take Champagne communications into uncharted territory. “We want to generate an element of surprise”, confirms Maxime Toubart. “Our objective is to show that Champagne goes well with everything. Anyone can enjoy an exceptional moment at any time by opening a bottle of Champagne. The aim is to make Champagne accessible, but without losing its soul and ability to accompany those sophisticated and chosen moments”. The SGV suggests innovative food and wine pairings, including quiche Lorraine, leg of lamb, choux pastries and a donut. Young urban consumers aged 25-40 are the thrust’s main target.

[www.vitisphere.com]

John

Life is always better when I wine.

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