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Ending the Aesthetic Fallacy of Heavy Bottles
Wine producers the world over invest in unusually thick, heavy wine bottles for the sake of impressive brand aesthetics. But thanks to their weight, these bottles (and their transportation around the world) represent the single largest portion of the wine industry's carbon footprint and contribution to global warming.
Beheerder
Registratiedatum: 5 jaren geleden
Berichten: 6.320
To Attract More Drinkers, Wine Needs Clearer Labels
For all the hand-wringing among marketers about how to get Millennials and Generation Z more interested in wine, most wineries are still ignoring the most obvious, simple way to attract engaged consumers: clearer education and transparency through labeling.
